Behind The Scenes
Laveii Branding Shoot
Here’s a few shots from our recent photo shoot with our client and (model Ali). We went for an all american girl look with a beautiful blonde to kick off our branding campaign. Our graphic designer in New York has been working with us since Christmas to hone in on the logo and overall look. Even he (of Apple iLife Suite designer fame) was impressed with our shoot! (We head off the North Carolina in about 2 weeks to shoot with our incredible photographer Michael Allen Photography !)
On Location in North Carolina
The Laveii creative director Janice Allen went on location to North Carolina this summer to create some amazing hairstyles for a 3 day fashion shoot for Southern Bride Magazine. The photos will be featured in a 20 page fashion spread in the 2016 Spring Issue that is sold all across the Southern US, and digitally sold around the world. The location was the historic Grove Park Inn, one of the most scenic and historic hotels in the country. The Inn has hosted just about every President of the US over the past 100 years. Our team stayed on location for a week working on the shoot. Janice was able to create over 30 trendsetting hairstyles looks for the shoot, from elegant up do’s to natural looks, to boho. The fashion trends that Janice creates inspires brides for the look that they will want for their wedding day, as well as inspiring hairstylists all across the world. Laveii products were designed not only for their incredible natural care for the hair, but for Janice to use in creating her amazing looks for the publication. The SPF protection in our products helps prevent damage from hot curling irons, hot rollers, hairdryers and the sun. Imagine the potential damage our models go through with a dozen hairstyles in one day! It takes certain products to protect hair make hairstyles look just right, and Laveii was designed specifically with this in mind.
On Location in Key West Florida
One of our most recent editorial photo shoots was in Key West Florida for Southern Bride Magazine. We flew into Miami, then drove to Duck Key and stayed at the Hawks Cay Resort. Hawks Cay was simply amazing, we spent the first day on the beach, soaking up the sun with some of the most incredible views in the world. Janice Allen, the creative director for Laveii spent a week in the Keys with the team from the magazine, along with our models, the Florida Tourism Bureau, and the photography team (AKA Michael Allen Photography). Shooting in Key West was a great testing ground for Laveii, due to the rain, winds, humidity and changing weather. The magazine featured 20 of Janice’s amazing updos in the June and September 2016 issues. It’s a honor for Laveii to be the hair sponsor for these photo shoots, being selected as the editorial stylist for a major magazine shoot is hard work, fun, challenging and helps drive the Laveii brand to the public. Working on location with a professional line of hair care is crucial for magazine shoots, and Laveii is the best product in the world for working with models. We designed the conditioning formulas to help combat frizzy hair, and tame the hair that our models bring to the shoot. We don’t always know what condition their hair will be in, and most shoots Janice does haircuts to get the models hair in shape for the week long style changes. We are so excited to get to use our new products at these shoots, and working in these incredible southern environments puts the product to the test. As you can see by some of these photos, the results are amazing!
On Location with Southern Bride Magazine at The Greenbrier
The Laveii design team went to The Greenbrier this summer to work on a photo shoot for Southern Bride Magazine. The Greenbrier is in West Virginia,and is host to Presidents, celebrities, and socialites from across America and the world. When we meet new models, we have to get their hair in great condition right away, so the first night we give the models samples of our conditioning treatment. We work with hundreds of models, and just like regular people, sometimes their hair is dry, damaged and needs some healthy attention. Thats why Laveii is so good for the hair, it’s patented conditioning systems help any hair type. Our compounds don’t coat the hair, it saturates the hair with unique proteins and other conditioners to help tame fly aways, smooth the cuticle, and add tremendous shine to the hair. Have you ever noticed how people with shiny hair seem to have beautiful, perfect hair? Hey, its all about the shine! Laveii’s scientific blend of organic compounds, healthy cleansers, and conditioners are the perfect tool for our models on photo shoots, and perfect for everyday people just like you. Take a look at our latest photo shoot, the “American Beauty” Collection photographed by Michael Allen Photography